Projects and career

My career reflects a constant evolution: from public administration to the corporate world and the cultural sector. This diversity has given me a unique perspective on communication, combining the rigor of the public sector with the dynamism of the private one and the creativity of the cultural field.

Each role contributed to a diverse set of skills – from crisis management and media relations to implementing integrated internal and external communication strategies.

My Communication Philosophy

Authenticity

Messages that resonate because they are honest, human, and rooted in trust.

Clarity

Clear, direct, and purposeful communication — no room for ambiguity.

Adaptability

The flexibility to tailor messages to diverse contexts and audiences, while keeping impact at the core.

Professional Experience

Corporate (2021–2025)

Communication Manager – Continental, Atos, Huf Group

  • Developed and implemented internal communication campaigns (town halls, open days, CSR).
  • Strengthened employer branding and supported leadership communication.
  • Adapted messaging across multinational teams and cultural contexts.

Cultural & Community Projects (2021-2024)

Communication Manager – Prin Banat Association, Moving Fireplaces project

  • Supported cultural NGOs with PR strategies and media coverage.
  • Designed campaigns that connected communities through culture and education.

Public Sector (2007–2021)

City Hall of Timișoara – (Head of Education, Sports & Culture Office; later Director of Communication)

  • Coordinated educational, cultural, and sports initiatives at the municipal level (2007–2013).
  • As Communication Director (2013–2021), led the institution’s PR strategy and media relations.
  • Built trust-based relationships with journalists and coordinated crisis communication.
  • Managed large-scale public information campaigns and citizen engagement.

Education

University of Bucharest (1994-1998)

  • Bachelor’s Degree in Journalism and Communication Studies
  • Specialized in media relations, strategic communication, and cultural PR.

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